[ad_1]

Your new role In this role as a Global Digital Data Strategy Lead you will:

· Manage the Data and Insights team (9 fte).
· Shape the company’s Digital Marketing Transformation to a Customer centric and data-driven organization
· Drive the Digital Marketing Activation & Engagement Strategy by shaping insightful B2B data-driven recommendations and enable performance-driven culture
· Accelerate Integrated B2B Digital Marketing Performance (Website, Digital Content, SEO, eCommerce)
· Design and implement KPI Dashboards
· Build up global B2B data strategy and data model to support Businesses and Markets in boosting overall Marketing & Sales digital campaigns effectiveness and revenues
· Support insightful data driven recommendations development based on customer lifetime value, ROI analysis, lead scoring, machine learning and predictive data modeling
· Ensure data integration, quality, consistency, compliance and growth

Your profile To be successful in this role you have at least 10 years’ experience in digital data strategy and analysis, preferably in a large corporation…

[ad_2]

Source link