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OVER DE FUNCTIE
As a CRM Expert at Philips, you will be in charge of optimizing & implementing B2C CRM Global campaigns strategy by using the full potential of the digital Philips landscape and applying campaign best practices. You furthermore get to:

– Act as CRM expert to design best in class campaigns, transform those into blue print and play advisory role on best practices available in the market
– Play advisory role with Market and BG’s to boost B2C CRM capability
– Design new campaign blueprint, create campaign assets and make it available for markets
– Arrange cadence communication streams with market and BG’s to ensure strategy is adopted
– Available for the CRM business community like Market and BG’s CRM managers to advice on the “how”
– Collaborate with the data strategist team to identify and –
implement improvements on the consumer journey to maximize conversion and campaign results

FUNCTIE-EISEN
We’re looking for a true CRM professional, with a very strong campaign background, willing to make the difference within our CRM capability…

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