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The (medior+/SR) SEO specialist supports business strategies and presents recommendations with the goal to drive up search traffic to web properties. This role requires a strong understanding of SEO, high-energy and self-motivated individual with strong technical and analytical skills, high detail-orientation and excellent written and verbal communication. Next to providing and implementing SEO recommendations, telling and packaging the impact story to the business is an important element of this role. 

The B2B SEO specialist is part of an internal consultancy team that advises our client’s businesses on their content strategy, technical and popularity activities of the website from a data-driven search engine optimization perspective. The B2B SEO-specialist is responsible for SEO consulting towards the B2B part of the organization with the goal to increase organic traffic to the B2B online properties and adapting to customer expectation. 

Key areas of responsibilities 
– Getting SEO as a priority on the agenda of B2B business stakeholders 
– Drive impact across B2B, increasing global Search traffic and # of keywords ranking Page #1 
– Advising business stakeholders on new content creation strategies 
– Drive changes to enhance customer experience via search engine optimization 
– Prioritize and explain search engine optimization execution to operational team 
– Present SEO initiatives to business stakeholders 
– Work on SEO-projects for future SEO services on various platforms 
– Consult in Digital projects that require SEO expertise (website migrations, refreshes, decommissioning, MI initiatives) 
– Conduct Keyword analysis and create on-page SEO recommendations for business stakeholders 
– Identify and help implement cross-site SEO technical improvements 
– Monitor Google Search Console and alert/correct any performance issues 
– Manage Conductor account; create new segments based on business needs, and identify opportunities 

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