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Your challenge
Do you want to play a key role in developing strong brand experiences with a strong focus on Word of Mouth and Consumer Generated Content, 360 campaigns and activating different touchpoints for our Beauty department within the Personal Care business group?

We are looking for a Global MarCom Manager in Amsterdam.
As a Global Marketing Communications manager in Beauty you are offered an attractive balance of strategic thinking and hands-on activities in an international business environment while developing WoM and consumer advocacy strategy as well as strong on- and offline campaigns.
 
Your responsibilities
You will support to drive the definition, development and introduction of strong campaigns and consistent communication across all touchpoints ensuring the CDJ is appealing and contributes to brand preference and purchase. Moreover you will drive our unique consumer Advocacy program that we widely use to generate R&R, UGC and positive WOM. 

You will:

• Translate in-depth market-, consumer-, shopper insights, as well as competitive analyses into a winning MarCom roadmap, communication and campaign concepts, supporting the innovation roadmap and the business ambitions.
• Play a role in the steering of a successful Market Introduction Process, both in the strategic phase of the MarCom brief creation and in the development and delivery (on-time and on-budget) of the MarCom toolkits and campaigns.
• Involved in key (internal and external) events.
• Collaborate with Consumer Marketing Managers and design brand guardians for the Business Group Personal Care, by developing strong brand experiences, 360 campaigns and activating different touchpoints whilst guarding the full Consumer Decision Journey.
• Manage MarCom deliverables and relationship with agencies/creative partners: including briefing, price negotiation, planning, feedback rounds, post-project evaluation.
• Interact on a regular basis with local marketing teams to ensure successful media planning and campaign activation.
• Work on Product Introduction Meeting (PIM) with collaboration of marketing team as well as category teams.

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