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Voor een directe eindklant in Utrecht is Harvey Nash op zoek naar een Shopper Insights Manager.

Start: z.s.m.

Duur: 3 maanden met optie op verlenging

Main Purpose:

Leads the understanding of shopper attitudes / behaviors and in-store conditions to identify growth opportunities for Benelux business

Brings voice of the shopper to business opportunities identification, provides business recommendations based on shopper and retail insights to enable decision making process and flawless execution of brand and sales AOP & SBP priorities.

Accountabilities:

Shopper Insights Foundations

Drives Shopper Insights agenda in the organization, builds solid shopper understanding and foundations, making sure that Shopper Insights is a part of decision making process in the organization via leveraging retail and shopper insights into strategic and operational recommendations.

Defining Strategic Shopper Opportunities

Leads Shopper Insights agenda in the organization, builds solid shopper understanding and identifies strategic Shopper opportunities by category and key customer. Transforms holistic data sources into actionable insights and knowledge that influences decisions.

Shopper & Retailer Trends

According to SBP and AOP agenda, leads continuous evaluation of shopper and retail trends to identify growth opportunities, to build XXX Benelux competitive advantage. Provides valuable recommendations to make constant and relevant input to Category Management and Shopper MKT plans.

In-depth Shopper / Channel Understanding through ad-hoc research

Leads on-going and ad-hoc shopper / retailer research addressing strategic business questions based on AOP/PSP. Drives learning through the organization to influence customer engagement and business strategy.

Cross-Functional Cooperation

Drives Shopper Insights agenda across the different departments, ensures cross-functional cooperation and communication with Category Management, Shopper Marketing and Sales.

People management

Elevate organizational capability through sharing best practice, training and acting as shopper ambassador. Lead training programs on the effective use of Shopper Insights tools and results to drive capability of Shopper insight understanding in the company.

Job Dimensions:

Job scope is Benelux PO1 Organized Trade.

Internally, the successful candidate will work closely in close partnership with Business Analysts, Category Management, (Shopper) Marketing and Sales.

Externally the role primarily interacts with key supplier, Shopper research agencies, and Consumers/Shoppers.

Experience required:

University degree. Master Degree in Business/Marketing/ Market Research/Sociology is preferable.

4-6 years Insights experience in a leading FMCG company (retailer or agency experience is a bonus).

Knowledge and practical experience with a wide scope of research methodologies and techniques (qualitative & quantitative).

Understanding of analytical tools and knowledge of statistics.

Experience in Household Panel data is a plus.

Experience managing research Budget.

Fluent English.

MS Office – advanced user (PowerPoint, Excel).

Personal skills:

Results orientated, demonstrated in Store-back thinking.

Proactive strategic thinker, with business acumen.

Excellent collaborator and strong people skills.

Proven ability to manage a matrix organization.

Able to build strong relationships with peers and senior management.

Experience in developing and maintaining relationships with external suppliers.

Lead change and challenges the status quo.

Committed team player with a passion to grow in the organization.

Excellent communication & presentation skills.

Excellent project management skills.

Able to set priorities.

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